Blogs can be quite a great way to build traffic and leads to your insurance agency. The key is to create relevant and useful content that meets the needs of the audience.

How-to articles undoubtedly are a common way to engage your insurance agency’s current buyers, as they make them navigate prevalent insurance duties and problems. Examples include telling you what type of insurance coverage is available for different types of property as well as how to use self-service websites to make renewal easier.

Guests Posts

Developing experts to publish about a specific topic with your blog can offer a fresh point of view and add capacity to your website. For instance , you might request an insurtech company representative to write an extra post about how exactly insurance technology has helped their business increase.

Humor

Adding wit to your insurance agency’s weblog can add a human touch and build trust with readers. Whether it is a story about mustache insurance or a photo associated with an office family pet, humor is often a good way to determine a connection between brand and the reader.

E-newsletters

Your e-newsletters are another great place to market your insurance agency’s blog. You can link to the latest posts through your blog in your e-newsletters.

Social media

Using your insurance weblog to drive social media engagement can also help the SEO work. For example , you may share a blog post about how precisely to handle specified types of liability making an insurance claim claims on LinkedIn and promote it on your own social media web pages.